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The Rise In Cosmetic Treatments For Men

Updated: Apr 9

With the growth in awareness of the value of looking and feeling your best, along with an increased acceptance of cosmetic procedures within society, maintaining and seeking a more refined appearance for men is on the rise. With an abundance of non-invasive treatments that can be performed discretely, with minimal down time, looking fresh and at the top of your game has never been easier.


Nationally, there has been a dramatic rise in men seeking cosmetic procedures.

The American Society of Plastic Surgeons report that there has been close to a 20 percent increase in men seeking cosmetic treatments since 2010.

Much of that growth is in minimally invasive procedures like anti-wrinkle injections or fillers.

The number of men having anti-wrinkle injections jumped 27 percent during that span, according to the American Society of Plastic Surgeons.


Reports have identified that maintaining competitiveness in an increasingly ageist work-place industry is a major drive for men seeking cosmetic medicine treatments. Discussions with patients seeking non-invasive treatments felt that the younger & fresher they looked, gave them a better chance to stay within their working market and compete.

Other driving factors besides the rise in self care, is the desire to look and feel your best, or encouragement from a partner that is having cosmetic treatments.

Social media & the dating scene, and the increase of acceptance and removing stigma around cosmetic medicine treatments also come into play.


Looking refreshed, and feeling your best alludes to confidence in your day to day life, keeping you at your A-game when it comes to your business and personal life.

I work to ensure natural yet effective results, that keep your facial characters.

It is important to seek an experienced physician with experience in treating the male anatomy. Bone structure and muscle strength are different from a female, requiring specific techniques to ensure you retain masculinity within the face.

With most treatments being able to be performed in a short appointment, with minimal down time, it makes it a breeze to fit into your busy schedule, and look like you have had a well-rested break.


-Anti Wrinkle Injections are used to soften lines and wrinkles, the most popular area is to banish the frown lines between the brows that can allude to an “angry” appearance, the lines around the eyes (crows feet) or the “worry lines” of the upper forehead.


-Excessive Sweating (Hyperhidrosis) of the underarms can be treated with a simple, localised treatment, with no downtime, it can reduce your sweating by an average of 80%, reducing your sweating to an acceptable level.


-Hyaluronic Dermal Fillers can safely be used to strengthen and chisel jawlines, restore lost volume, such as under eye hollowing that can allude to a tired or drawn looking appearance. Or softening the deep lines from the nose to the mouth, or hollowing of the cheeks. These dermal fillers are injected into the skin, to hydrate and replace lost volume to restore facial contours in a natural way, often turning back the clock a few years. At Louise Highet Aesthetics, I use FDA approved semi-permanent fillers, as these have significant research behind them in regards to safety and efficacy. The dermal fillers last anywhere from 6-24 months and slowly dissolve safely into the body over a period of time, at which you would repeat treatment if desired.


-Platelet Rich Plasma treatments are a popular choice for men to address skin texture and tone. Helping with textural improvements, scarring, fine lines, enlarged pores, and dull skin. PRP is also an affective treatment for hair loss or thinning.


-Skin Rejuvenation Treatments to give your skin clarity and to even your skin tone can be achieved with a series of medical peels, a topical solution designed to chemically exfoliate, and target concerns such a pigmentation, congestion, textural irregularities and to feed the skin.


Contact me for a confidential, initial consultation at our discrete clinic in the city, at no charge to discuss what options are available to keep you looking your best.

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